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    Fenty Beauty, a makeup brand & line that everybody has been waiting for… created by Rihanna, the beauty industry went nuts when they initially found out that Ri Ri was launching her own makeup line. Her brand and what would soon to be line was instantly compared to other celebrity brands such as Kylie Cosmetics and KKW beauty but when it was announced that the first launch of Fenty Beauty would begin with a bunch of base/face products including FORTY foundation shades ranging from light to deep (also including many different skin/undertones) I think it sent Rihanna’s fans, and other beauty enthusiasts into melt down…. in a good way, obviously.

    “Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her aim, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”

    As much as I could have picked up E V E R Y T H I N G, like some people did… I had to be sensible and decided to stick to just the one thing. The Pro Filt’r Soft Matte Longwear Foundation is what won me over.

    T H E  F O U N D A T I O N
    The Pro Filt’r Soft Matte Longwear Foundation comes in 40 different shades and is a soft matte, long-wear foundation “with buildable, medium to full coverage“. Exactly like it says in the name. It’s designed to give you a “instantly smooth, pore-diffused, shine free” finish, whilst being able to apply it with a medium finish and build it up to your desired full coverage finish if need-be.

    The foundation is also “oil-free and made with clime-adaptive technology that’s humidity resistant, sweat-proof and won’t clog pores“. Designed to be able to wear it everywhere you go without having to switch up foundations because it doesn’t work with the place you’re visiting (e.g. going on holiday to a warmer destination).

    The foundation contains 32ml and costs £26.00 and is available online and in Harvey Nichols stores across the UK. I believe its also in Sephora stores across America.

    B U Y I N G  O N L I N E
    On the Harvey Nichols & Fenty Beauty site there is a handy shade finder tool (available here) where it lets you choose between light, medium, tan and deep shades – from there you can then choose the right model that you think matches with you best and discover each shade description. I personally chose to purchase from Harvey Nichols since it’s a UK based site, a touch that I loved by Fenty Beauty. When a well-known, and very well-loved celebrity launches their own line they only usually launch a small quantity of products with a US based website/shipping centre. Meaning international shipping and customs fees apply, and everything sells out within a small amount of time.

    Luckily for Fenty Beauty, they pre-stocked for a massive amount of time ensuring that products wouldn’t sell out within minutes so fans and enthusiasts wouldn’t be left disappointed – same with UK customers! We were able to get our hands on the products just as quickly as America. I ordered from Harvey Nichols on the Friday afternoon, spending a hefty £6.00 on delivery (which was VERY painful to do!) however – it did arrive at 9am on Saturday morning! Only one day after launch which didn’t make it seem too bad.

    M Y  T H O U G H T S / R E V I E W 
    Choosing my shade:
    I found it quite easy to choose my shade, I opted for the medium section and then chose the shade based on the name – medium neutral olive. 290 Medium Neutral Olive sounded like the perfect shade for me and fits my skin/undertones. I was a little worried that when it arrived it wouldn’t match since its so hard to determine your true shade looking at a screen, but when I tried it out on both the back of my hand and on my face it was a pretty good match! I personally wouldn’t say that the shade finder was very helpful as it doesn’t ask a series of questions to lead you to an answer or have more options to choose from to determine where you stand BUT I guess its a start to some to find out where they are on the shade scale. Before we get into the rest of the review, if you’re new here… I have an oily skin type, just for reference when deciding if this is for you or not.

    Applying the foundation:
    I’ve been applying this foundation using my Morphe M439 buffing brush since the directions on Harvey Nichols suggest that you blend outwards using the Fenty Beauty full-bodied foundation brush, which I didn’t purchase. I didn’t want to risk wasting any of this product using a different tool so went for the safe option by sticking to a brush.

    Firstly, I applied my current favourite primer by The Ordinary and then put two pumps of the foundation on the back of my hand and dotted it around my face. I quickly went in with the buffing brush since I heard that the foundation dries super quickly, which means you have to work fast.

    Instantly it spread across my face and looked flawless, my skin looked completely matted yet at the same time looked hydrated and fresh. It reminded me a lot of my ride-or-die Urban Decay All Nighter foundation in terms of how it firstly applied and the finish of it too. I’m not going to lie, I fell in love with this foundation when I saw the finish of it instantly. I proceeded to apply a little bit of cream highlight and powdered using the banana shade in the Nip+Fab contour palette and decided not to bake my face for the first few applications of using this foundation to test just how well it wore and if it lived up to the true statement being a matte-longwear foundation. Which it did.

    Foundation review:
    I kid you not, I wore this foundation and within the first three hours; I had spent my time out in the wind, rain and switched my RED lipstick three times. My foundation still looked like it had just been applied and my skin looked perfectly smooth with absolutely no patches from being out in the awful weather.

    I didn’t need to top up my powder at any point throughout the day and when it came to removing my makeup at the end of the night my face still looked like it had only recently been applied, even after hours of wear. Like I said in the application process, I decided not to bake with powder and instead lightly powder. I’m usually quite oily throughout the day around my nose, t-zone and chin area, but with this matte longwear foundation I didn’t have anywhere as much trouble with oil. ITS LIKE MAGIC! This isn’t just based off of one application either, I repeated the same steps wearing this foundation every time I’ve worn it since receiving it in the post and had the same results each time.

    The second time I wore this foundation, I decided to opt for the buildable coverage option and build it to more of a full coverage finish which worked very well both ways. It built up really nicely without feeling cakey or thick on the skin and the finish still looked as flawless.

    I do suffer from a lot of self-consciousness when it comes to the texture of my skin, especially around my chin area after suffering from years of acne in secondary school. I was left with bumpy, uneven, scarred skin and this foundation covers it all without the need to apply a second layer of concealer and smooths it all out. This foundation truly lives up to the name and is 100% a soft matte longwear foundation.
    Final thoughts:
    If I’m truly honest, I haven’t really raved about this brand BECAUSE of Rihanna. I mean, its amazing that she is the person behind the brand Fenty Beauty and is probably the biggest selling point of this brand; but I was mostly excited about the concept of a new brand, new products, new ideas, new packaging and in all – something new to try myself. The first launch is full of multiple face products and I’m really glad I chose to try out the foundation to begin with. I’m really excited to see Fenty Beauty grow and try out other products in the future and hopefully it, and this foundation will be a part of a lot of peoples everyday makeup routines!

    To this day, Fenty Beauty is yet to sell out which makes the organisation behind the brand shine through, I believe they back stocked for 2 years worth of sales (crazy?!?!?!) so if you want to get your hands on this foundation or anything else you can head to Harvey Nichols here.

    R O U N D  U P 
    So, round up? I LOVE this foundation, I know I’m gonna’ carry on loving it and I’m superrrrrrr excited to share this review with you all so hopefully you can love it too! I’m fairly happy with the price tag behind it, but not the delivery charges; so I must make a mental note to pick this foundation up as a back up if I’m ever in a city that has a Harvey Nichols store. My skin looks flawless, my selfies look flawless and I’m totally not ashamed to admit that. This foundation gives me all sorts of confidence and I’m now kinda’ in the middle between this and my all time favourite, UD All Nighter. It’s going to be a tough battle that I’m not ready to admit who’s won. Also, the packaging is pretty amazin’ too… right?

    I’ve since purchased the primer too so keep your eyes peeled for a review coming up soon on that too.

    B U Y  I T  Y O U R S E L F 
    If you’d like to buy this foundation you can do by clicking, HERE.

    I’d love to know if you’ve tried anything from Fenty Beauty, if so; what was it and what did you think?

    Lots of Love, Debra-Bow xxx

    *This blog post does not contain any PR or sponsored content. As always, all thoughts and opinions are my own and in no way influenced by anybody else other than myself.