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    A new year usually means a fresh start, but for most of the blogging and beauty community it means: NEW MAKEUP. Makeup Revolution announced this week that they had launched a brand new product in the shape of a concealer. The Conceal & Define concealer is branded as “the concealer for everyone“, with 18 shades ranging from fair to deep, in cool, neutral and warm undertones and I’m gonna’ tell you exactly what my first impressions using this is.

    The concealer is lightweight yet full coverage in order to cover blemishes, even skin tone and counteract dark circles with a matte finish that won’t settle or accentuate fine lines and pores (sounds like the dream, right?). It’s also long wearing with intense pigmentation which can double up as being used as a contour product to add definition to those cheekbones. The product comes in at 4.3ml in a small but thick concealer tube with rose gold packaging and a large doe-foot applicator, very similar to Tarte’s best selling Shape Tape concealer. It’s also been branded a D U P E for it too… high expectations. Oh, and the best thing yet? IT’S £4.00! (Let that settle in, a dupe for Tarte Shape Tape which comes in at £22)




    I originally wanted to run straight to Tam Beauty/SuperDrug online to put in an order before these very new and popular concealers sold out but instead I chose to hold off for a day until I was passing a SuperDrug store which paid off well. I managed to pick up a bunch of concealers for myself and a friend, although very limited to what was left – the shades I needed were all the last ones left (I went for c3 to highlight and c13 to contour). It’s really impressive to see a drugstore brand bring out SO many shades. I do think there is a little jump from the paler shades to darker and I’m not 100% sure on all of the undertones and whether they cater to everybody but its a fantastic start for Makeup Revolution and I can totally see them bringing out even more shades in the future, and hopefully an addition to this line (hint hint, a foundation please).

    The concealers are available online and in store at SuperDrug and online at TAMbeauty.


    I’ve had high expectations from the beginning, or at least as high as expectations go for a drugstore/high street concealer but let me tell you now… This stuff is UNREAL. Conceal & Define, you’ve swept ALL of my low and high concealers off the shelf and topped everything. These concealers are SOMETHING ELSE & I’ve never felt this way about a concealer before.

    I applied the concealer on top of my foundation (Urban Decay All Nighter) and made sure I only applied it to each area at a time as when I tested this on the back of my hand in the shop I noticed how quickly it dried down. I didn’t want to ruin my makeup by applying it everywhere and then struggling to blend it out so I went in with the light shade under my eyes, forehead, down the bridge of my nose and a little bit on my chin and blended it out with a damp beauty blender. I followed by applying the darker shade to the top of my forehead/by my hair line and my cheek bones; to blend the ‘contour’ out, I used an Eco Tools Angled Contour brush which worked extremely well but a brush or beauty blender is more than compatible with this product.

    The large doe-foot applicator meant that it was really quick and easy to apply in the desired areas without having to go back into the product and re-apply it numerous times (as I have to with my collection lasting perfection as the applicator is SO SMALL) and whilst blending both the contour and highlight neither shades lost coverage which is a common thing to happen to “high coverage” foundation and concealers. AND, let me tell you: this concealer is SO full coverage yet SO LIGHTWEIGHT and easy to wear, its like magic. It doesn’t feel heavy or cakey on my skin whatsoever and I didn’t need to build this up to make it full coverage. I even tested it over a line of black eyeliner to make sure I wasn’t fooled but it covered it up completely. IMPRESSIVE. I finished the makeup look by gently setting my under eyes, nose, chin and middle of my forehead with a light translucent powder.

    Applicator comparison: COLLECTION CONCEALER (left) & MAKEUP REVOLUTION (right) 

    If anybody knows me well enough to know how I do my makeup you’ll know that I religiously bake my skin to make sure that my foundation lasts all day since I do get fairly oily but I thought that the best way to test out this matte concealer was to lightly powder and let the rest do its work… After a late afternoon and evening of driving to and from York, an hours journey each way, running errands, eating food and sitting through a 2 hour movie I finally looked in the mirror after having the makeup on for over 8 hours to at least expect my skin to look oily and for some of it to have creased but let me tell you this… NOTHING. No oil, no creasing, n o t h i n g. Absolutely no smile lines, under eye creasing or oil build up on my nose (my worst area for it) – this concealer is genuinely a god send, and for FOUR quid? Imma need 100.

    It has instantly become my holy grail and I’ve not felt like this over a makeup product for a very long time.

    It’s still too early to comment how this concealer makes my skin feel in the long run but I tend to have reactions quickly IF I don’t agree with a product, and so far after three days in a row I’ve had very happy skin with no skin breakout brewing signs.

    I’m now praying that Makeup Revolution follow by bringing out a foundation for this concealer, they’re absolutely killin’ it right now as a drugstore brand. There really isn’t much else I can describe this as but AMAZING, AMAZING, AMAZING. FOUR QUID.

    I would love to know if anybody else has managed to get their hands on this concealer yet and if you do want to try this out for yourself the Conceal & Define concealer is available online and in store at SuperDrug and online at TAMbeauty.

    Lots of Love, Debra-Bow xxx